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Analytics & Reporting

24terms in this category

§ 02 · Browse by category
§ 03 · Terms
Analytics & Reporting

A/B Test

Controlled experiment comparing two versions of a webpage, ad, or email to determine which performs better.

Analytics & Reporting

Audience

A defined group of users sharing common characteristics, behaviors, or demographics targeted for marketing campaigns or measurement.

Analytics & Reporting

Baseline Metric

The current performance measurement before any changes or tests are implemented.

Analytics & Reporting

Behavioral Segment

Audience defined by actions taken—site visits, page views, purchases, or engagement level—rather than demographic characteristics.

Analytics & Reporting

Bounce Rate

The percentage of visitors who leave a website after viewing only a single page without taking additional action.

Analytics & Reporting

Churn

The rate at which customers stop using your product or cancel subscriptions.

Analytics & Reporting

Click-Through Rate

The percentage of people who click on an ad or link out of total impressions.

Analytics & Reporting

Cohort

A group of users segmented by a shared characteristic—acquisition date, behavior pattern, or demographic.

Analytics & Reporting

Conversion Rate

The percentage of visitors who complete a desired action (purchase, signup, download) out of total visitors.

Analytics & Reporting

Cost Per Acquisition

The average cost to acquire one new customer through a specific channel or campaign.

Analytics & Reporting

Engagement Rate

The percentage of users taking meaningful actions (clicks, shares, comments) relative to total impressions or audience size.

Analytics & Reporting

Funnel

A visualization showing user progression through sequential steps toward a conversion goal.

Analytics & Reporting

Hypothesis

Predicted outcome in testing or analysis—the change you expect to see from a specific change or variable.

Analytics & Reporting

Lift

The incremental improvement or change in a metric resulting from a test, campaign, or optimization.

Analytics & Reporting

Lookalike Audience

Audience created by ad platforms identifying users with similar characteristics to your existing high-value customer segment.

Analytics & Reporting

Pageview

A metric recording each time a page is loaded or reloaded in a browser.

Analytics & Reporting

Remarketing

Strategy of targeting ads to users who have previously visited your website or engaged with your brand.

Analytics & Reporting

Retention

The percentage of users who return to use your product or service during a defined period.

Analytics & Reporting

Return Rate

The percentage of customers or purchases that are returned.

Analytics & Reporting

Sample Size

The number of users or events required for a test to achieve statistical reliability.

Analytics & Reporting

Segment

A subset of users grouped by shared attributes, behavior, or demographics.

Analytics & Reporting

Session

A group of user interactions on a website within a defined time period, typically 30 minutes of inactivity.

Analytics & Reporting

Statistical Significance

Probability that observed differences between test groups are real rather than due to random chance.

Analytics & Reporting

User Persona

Detailed profile representing an ideal customer or user archetype, including demographics, goals, behaviors, and pain points.

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