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Attribution & UTMs

12terms in this category

§ 02 · Browse by category
§ 03 · Terms
Attribution & UTMs

Attribution Window

The time period during which interactions with ads are credited toward a conversion event.

Attribution & UTMs

Customer Acquisition Cost

The total cost invested to acquire a single new customer.

Attribution & UTMs

Data-Driven Attribution

Machine learning-based model that assigns credit based on historical patterns of how different touchpoints combine to drive conversions.

Attribution & UTMs

First-Click Attribution

Attribution model that assigns 100% of conversion credit to the first interaction in a customer's journey.

Attribution & UTMs

Incrementality

A measurement methodology that isolates the true causal impact of marketing by comparing outcomes between exposed and control audiences.

Attribution & UTMs

Last-Click Attribution

Attribution model that assigns 100% of conversion credit to the final interaction before conversion.

Attribution & UTMs

Lifetime Value

The total revenue or profit expected from a customer over their entire relationship with your business.

Attribution & UTMs

Lookback Window

The specified timeframe used to measure how conversions relate to past ad impressions or clicks.

Attribution & UTMs

Marketing Mix Modeling

A statistical analysis of aggregate historical data that measures the impact of each marketing channel on business outcomes.

Attribution & UTMs

Multi-Channel Attribution

Attribution framework that measures customer journeys across multiple marketing channels and touchpoints.

Attribution & UTMs

Multi-Touch Attribution

A measurement model that distributes conversion credit across every touchpoint in a customer's journey.

Attribution & UTMs

Return on Ad Spend

The revenue generated for every dollar spent on advertising.

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