No retainers. No lock-ins. Sprint by sprint, we earn the renewal.
4-week sprints, fixed scope, fixed price, cancel any time, you own everything.
20 minutes. Mutual qualification only. No pitch.
Built on your infrastructure.
Your accounts, your repos, your data, your credentials. We get access to build — you hold every key.
Yours to keep.
Cancel and walk away with every system, every prompt, every dashboard, every line of code. Unconditionally.
Renewable, not recurring.
You decide every 28 days whether we continue. No notice period. No clawback. No contract holding you in.
Foundation Sprint — 2 weeks · entry point for every client
£1,500–£2,500
Every client starts here. Real work that's yours to keep — whether you continue or not. It stops being "clarity for £2k" because we ship a working thing inside the sprint.
Attribution & Tracking Audit
Technical audit of GA4, GTM, ad platforms, conversion APIs. Every broken or missing tracking point documented.
System Map
Visual diagram of your current marketing stack: data flows, gaps, integration points. Yours to keep.
Prioritised Roadmap
90-day build plan with sprint-by-sprint scope and pricing locked in. Not recommendations — a signed SOW waiting for next sprint.
Quick Win
One tangible thing fixed and shipped during the sprint. Pre-identified before you pay. Closed tracking gap, UTM taxonomy live, dashboard wired up — small but real and yours forever.
Build Sprint
£5,000–£8,000
4 weeks · ~40–50 architect hours
One major system shipped per sprint. Server-side tracking, AI content engine, reporting layer, lifecycle automation, or campaign restructure.
Who it's for
Teams ready to build the first major AI marketing system after the Foundation Sprint.
Best fit when
You have a specific system to build and a clear outcome to ship.
Optimization Sprint
£2,500–£4,500
4 weeks · ~15–25 architect hours
Post-build continuous improvement on existing systems. 1–2 enhancements shipped per sprint. Where the "lasting systems, continuously improved" promise lives.
Who it's for
Clients who have a working system and want it to keep sharpening each sprint.
Best fit when
The foundation is solid and you're optimising rather than building new.
Embed Sprint
£9,000–£14,000
4 weeks · ~60–80 architect hours
Multiple systems running in parallel. Fractional AI lead access across every function, plus a quarterly strategic review.
Who it's for
Clients who want the full AI marketing function running across every channel simultaneously.
Best fit when
You're ready to move fast across content, attribution, paid, and lifecycle in a single sprint window.
| Service | Foundation Sprint | Build Sprint | Optimization Sprint | Embed Sprint |
|---|---|---|---|---|
| Tracking & Attribution | GA4 audit + tracking gap report | Server-side tracking, conversion APIs (Meta/Google/LinkedIn), UTM governance, attribution model, single source-of-truth dashboard | Attribution model tuning, anomaly alerts, dashboard enhancements | Full attribution infrastructure across all channels simultaneously |
| Content Engine | Content audit + gap analysis | Topic taxonomy, pillar/cluster map, AI generation system with brand voice doc, publishing pipeline, 3–5 proof pieces shipped | Prompt refinement, output volume increases, editorial workflow improvements | Full content operation: research, draft, edit, publish, distribute — running end-to-end |
| Reporting & Dashboards | KPI shortlist + data source audit | KPI workshop, data warehouse or BigQuery/Postgres setup, one executive + one operational dashboard, automated weekly summary, anomaly alerts | New metric layers, additional views, Slack/email digest improvements | Full reporting function across all business units and channels |
| Campaign Management | Ad account audit + tracking validation | Account restructure, audience map, creative briefs, AI optimisation workflows (bids, creative testing, budget pacing), reporting integration | Bid strategy updates, creative refresh, pacing adjustments | Full campaign function across Google, Meta, LinkedIn — managed every sprint |
| Lifecycle & Automation | Marketing ops map + automation candidate shortlist | One high-impact automation built end-to-end (lead routing + enrichment, abandoned-cart, churn-risk scoring), documentation + handoff playbook | Automation refinement, new triggers, additional flows | Full lifecycle function: every touchpoint, system, handoff — automated and maintained |
01
Fit Call
20 minutes. Mutual qualification only — we check if we're right for you, you check if we're right for us. 6–8 qualifying questions each way. No strategy delivered. No pitch.
02
Foundation Sprint
2 weeks of real work. Audit, system map, roadmap, Quick Win shipped. By the end, you have a locked SOW and price waiting for the next sprint.
03
Build Sprints
4-week sprints, one major system per sprint. Fixed scope, fixed price agreed at the end of the previous sprint. You see the work before you pay for the next window.
04
Decide every 28 days
At the end of every sprint, you decide whether to renew. No contract. No obligation. Keep going if we're earning it. Stop if we're not.
Most agencies offer free discovery calls. We charge £1,500–£2,500 for a Foundation Sprint. Here's why that's better for you.
The five problems with free discovery
1. They're sales calls in disguise.
The 30–60 minute "discovery" is theatre. The agency asks about goals, pitches their packages, sends a proposal. No real audit happens. No strategy is produced. The "discovery" is generic to anyone in your industry.
2. The agency hasn't actually looked at your business yet.
Free discovery means generic questions. The agency walks in cold. You spend 45 minutes explaining your stack and they pitch a £6k/month retainer based on a hunch.
3. There's no real deliverable.
After the call, you get a slide deck or a proposal PDF. Nothing tangible. Nothing you keep. Nothing that improves your business if you decide not to proceed.
4. The agency's incentive is to oversell scope.
Because the discovery was free, the agency needs to recoup that time on the engagement. The proposal is built around what they need to charge, not what you actually need.
5. You can't qualify the agency.
A free 60-minute pitch tells you nothing about whether the agency can execute. You're betting £30–80k of annual spend on vibes.
Our model fixes all five
1. 20-minute Fit Call.
Not a pitch — a mutual qualification. Both sides decide whether to proceed. Hard cap, no exceptions.
2. We prepare before we show up.
Our intake form scrapes your site and stack before the call. We walk in with concrete observations specific to your business — not generic questions.
3. Foundation Sprint ships real artefacts.
Audit, system map, roadmap, and a Quick Win shipped to your live environment. You keep all of it whether you continue or not.
4. We're not more expensive — we're honest about the cost.
Everyone else hides the discovery cost inside an inflated retainer. We price it separately, transparently, with named deliverables.
5. You see us work before committing to a Build Sprint.
The Foundation Sprint is the trial. You evaluate the quality of our execution before committing to anything larger.
Common questions.
Pricing questions answered.
Why no retainers?
What if I want to cancel mid-sprint?
What does 'you own everything' actually mean?
Why is the price a range?
Do you do paid media spend?
Why do you charge for the Foundation Sprint when others discover for free?
Start with a Fit Call. No strategy delivered, no pitch deck — just 20 minutes to find out if we're a fit.
If we're a fit, the Foundation Sprint sets the scope. If we're not, you've spent 20 minutes. Either way, you keep the observations we bring to the call.
Book a Fit Call