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§ 01 · Tracking & Pixels

Event

A user interaction tracked in analytics—page view, button click, form submission, purchase, or any custom action. Building blocks of modern analytics.

§ 02 · On this page
§ 03 · Definition

Why This Matters

A user interaction tracked in analytics—page view, button click, form submission, purchase, or any custom action. Building blocks of modern analytics.

How It Works in Practice

Measuring user behavior in GA4, understanding conversion funnels, and creating audiences for remarketing.

How Robotic Pixels Implements This

Robotic Pixels deploys Event as part of our done-for-you tracking infrastructure. We handle the technical implementation — from tag deployment to event deduplication to server-side configuration — so your data flows accurately from first touchpoint to final conversion. No gaps, no double-counting.

§ 04 · Related terms
Tracking & Pixels

Data Layer

A JavaScript object that standardizes how event data flows from your website to marketing tags and analytics platforms.

Tracking & Pixels

Conversion Tracking

The measurement infrastructure that identifies and records when a user completes a desired action (purchase, signup, demo request).

§ 05 · Author

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§ 06 · Help

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