Confidential — B2B SaaS
[demo] A 12-person marketing team had no reliable way to connect ad spend to pipeline. Three different attribution tools gave three different answe
Book a Fit CallREDUCTION IN COST PER MQL
51%
+CPA REDUCTION
41%
+EVENT MATCH SCORE
8.7
+TRACKING GAP
<3%
+Challenge
The problem
A 12-person marketing team had no reliable way to connect ad spend to pipeline. Three different attribution tools gave three different answers. Budget allocation decisions were essentially guesses.
Solution
What we built
Implemented a unified tracking layer using GA4 server-side plus HubSpot CRM integration. Created a first-touch and last-touch model with UTM data persisted through the full funnel from ad click to closed deal.
Results
The outcome
Finance team accepted marketing attribution data for the first time. Identified one paid channel burning 35% of budget with zero pipeline contribution. Reallocated to organic and email — cost per MQL dropped by half.
Confidential — B2B SaaS, 12-person marketing team. Delivered on the Compound Sprint tier (£5,000 / 30 hours per month). Data anonymised.
The problem
Three different attribution tools gave three different answers on pipeline contribution. The marketing team was making budget allocation decisions that were essentially guesses — no reliable way to connect ad spend to closed revenue, and a finance team that had stopped trusting any of the numbers.
What we did
Implemented a unified tracking layer using GA4 server-side plus HubSpot CRM integration. Created first-touch and last-touch attribution models with UTM data persisted through the full funnel from ad click to closed deal — so every pipeline opportunity traced back to a source the finance team could interrogate.
The numbers
Finance accepted marketing attribution data for the first time. The rebuild identified one paid channel consuming 35 percent of budget with zero pipeline contribution. Budget reallocated to organic and email. Cost per MQL dropped 51 percent within two sprints.
Ecommerce
Confidential — UK Ecommerce Brand
37% Conversion increase
Read the case study — Confidential — UK Ecommerce BrandProfessional Services
Confidential — UK Professional Services Firm
4x organic traffic growth in 9 months
Read the case study — Confidential — UK Professional Services Firm